Meet our founder
Kirsti Lindberg-Repo
Kirsti Lindberg-Repo, the founder of Happy Haukku, combines world-class branding expertise with a lifelong love of dogs. As an internationally recognized brand consultant and professor, she has spent more than 20 years helping companies build meaningful, trustworthy brands. Her work with Brand Audit Group and as a lecturer at leading universities in Singapore and all over Finland has shaped how businesses communicate their values across Europe and Asia. In one of her research, she even explored the vet and animal industry.
Lifelong memories
As Kirsti pursued her academic achievements and professional milestones, a deeper calling began to emerge. When a student shared how difficult it was to find healthy pet snacks in Asia to help dogs live long, vibrant lives, Kirsti felt drawn to make a difference in the pet industry. A devoted dog mom herself, she understood how much those small everyday moments with a beloved pup truly matter. That calling inspired her to create Happy Haukku, a brand dedicated to strengthening the bond between people and their dogs with pure, wholesome treats.
sharing happiness
Love shines in every joyful tail wag and bright-eyed glance. Yet finding a treat as pure and nourishing as that love can be surprisingly hard. Happy Haukku begins in the pristine forests and Arctic waters of
Finland, where clean air, crystal springs and Nordic superberries create ingredients as pure as the bond you share with your pup. Each recipe is carefully formulated with Finland’s leading veterinary nutritionists and delivers proven benefits for digestion, immunity and vitality, where Nordic purity meets scientific precision. Every treat is more than nutrition, it is a moment of connection and the perfect way to celebrate the bond you share with your dog.
Our partner veterinarian
Dr. Johanna Anturaniemi
Dr. Johanna Anturaniemi, DVM, PhD, is a Finnish veterinarian, researcher, and author of "Mitä kuppiin koiralle?" (What to Put in Your Dog’s Bowl?). Specializing in companion animal nutrition and health, her research explores the connections between diet, environment, and canine wellbeing. At home, Johanna shares life with her own dogs, a Staffordshire Bull Terrier and a German Shepherd, grounding her scientific expertise in real life experience. Johanna partnered with Happy Haukku to ensure that every recipe unites scientific precision with genuine love for dogs. Her work guarantees that our products don’t just nourish, but also support immunity, energy, and longevity, helping dogs live happier, healthier lives.